Bárbara Mendonça
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Brand Studio
Work About Contact

Hello there, I'm Barbs.
I work as a service designer and UX Innovation researcher

✦ Committed to demystifying streamlined experiences

Find out about me

I'm Bárbara. I work as a service designer and UX innovation researcher

✦ Currently looking for the next step where I can invest time helping others to grow.

Find out about me

From empowering startups to high performance teams

My background

I work as a service designer and UX innovation researcher by promoting the culture of Design in business environments and empowering high performance teams.

I am a specialist on being a generalist - I worked for 5 years in the digital technology sector for different segments such as Agriculture, Fintech, Supply Chain and Mobility Rental.

From experience, helping to make the process more streamlined to the end user experience means humanizing the process by co-creating clear and constant value delivery cycles with internal clients.

As a UX leader I encourage knowledge management through data triangulation - thus enabling projects of Design in continuous improvement. You can find more about me on LinkedIn.

Hard skills

Research tools

Dovetail | Notion | Airtable Forms | Survey Monkey | Maze Useberry | HotJar | Mendeley

Data & no-code

Google Analytics | Optimal Data Studio | Excel Office pack

Facilitate Collaboration

Miro | Excalidraw | Whimiscal | Lucid Spark | Maze | Loom

Interact & process ITSM

Atlassian Jira | Confluence Service Now | Azure DevOps Lean UX | Scrum | Salesforce

Core competencies and soft skills

Design Strategy Research

Quantitative Research • In-depth interviews • Recruting methods • Participatory research techniques (focus group, shadowing) • Persona construction • Use case mapping • Systems diagnosis •

Critical visual thinker

System Map • Stakeholders Map • UX Journey Map • Service Blueprint • Architecture Journey (use cases, APIs e end-points • Co-criation and facilitation • UX/Service Prototyping

Design Approach

Human-Centered Design • User Experience • Design Strategy • Product Strategy • Design Thinking Analytical Capability • Holistic View

Soft skills

Heading

Design Strategy Research

From UX Research to long-range questions

Strategic Planning

From diagnosys to roadmaps

Critical visual thinker

Holistic approach to solution development

Cocreation and Facilitation

Communication skills

Selected Works

Use case: Open banking accounting

In its third attempt to launch the product, our work aimed to validate our audience's engagement in using open finance to streamline the business unit process, with gains for them and also for the credit team that carried out the analysis of lace manually.

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Design rituals and E2E journeys

For designers acting independently, the construction of small design rites promotes the integration and sharing of internal knowledge of time. By experimenting the construction of suitable agnostic methods for mapping services, a common language was established, regardless of the team or department involved.

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I'm looking forward to hearing from you!

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