Hello there, I'm Barbs.
I work as a service designer and UX Innovation researcher
✦ Committed to demystifying streamlined experiences

I'm Bárbara. I work as a service designer and UX innovation researcher
✦ Currently looking for the next step where I can invest time helping others to grow.
Find out about meFrom empowering startups to high performance teams
My backgroundI work as a service designer and UX innovation researcher by promoting the culture of Design in business environments and empowering high performance teams.
I am a specialist on being a generalist - I worked for 5 years in the digital technology sector for different segments such as Agriculture, Fintech, Supply Chain and Mobility Rental.
From experience, helping to make the process more streamlined to the end user experience means humanizing the process by co-creating clear and constant value delivery cycles with internal clients.
As a UX leader I encourage knowledge management through data triangulation - thus enabling projects of Design in continuous improvement. You can find more about me on LinkedIn.
Hard skills
Research tools
Dovetail | Notion | Airtable Forms | Survey Monkey | Maze Useberry | HotJar | Mendeley
Data & no-code
Google Analytics | Optimal Data Studio | Excel Office pack
Facilitate Collaboration
Miro | Excalidraw | Whimiscal | Lucid Spark | Maze | Loom
Interact & process ITSM
Atlassian Jira | Confluence Service Now | Azure DevOps Lean UX | Scrum | Salesforce
Core competencies and soft skills
Design Strategy Research
Quantitative Research • In-depth interviews • Recruting methods • Participatory research techniques (focus group, shadowing) • Persona construction • Use case mapping • Systems diagnosis •
Critical visual thinker
System Map • Stakeholders Map • UX Journey Map • Service Blueprint • Architecture Journey (use cases, APIs e end-points • Co-criation and facilitation • UX/Service Prototyping
Design Approach
Human-Centered Design • User Experience • Design Strategy • Product Strategy • Design Thinking Analytical Capability • Holistic View
Soft skills
Heading

Design Strategy Research
From UX Research to long-range questions
Strategic Planning
From diagnosys to roadmaps
Critical visual thinker
Holistic approach to solution development
Cocreation and Facilitation
Communication skillsSelected Works
Use case: Open banking accounting
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