Bárbara Mendonça
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Brand Studio
Work About Contact

Selected work

Personal journey on service design

Yara International Localiza Labs Creditas Equity Teknisa ERP Programa Alura Programa Mentora Service Design Network Brazil

Service Design course

Responsible for building a module that makes up the EAD teaching program on Service Design, called: "Service Design: implementation in practice"

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Design rituals and E2E journeys

For designers acting independently, the construction of small design rites promotes the integration and sharing of internal knowledge of time. By experimenting the construction of suitable agnostic methods for mapping services, a common language was established, regardless of the team or department involved.

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Use case: open banking accounting

In its third attempt to launch the product, our work aimed to validate our audience's engagement in using open finance to streamline the business unit process, with gains for them and also for the credit team that carried out the analysis of lace manually.

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Design rituals and E2E journeys

For designers acting independently, the construction of small design rites promotes the integration and sharing of internal knowledge of time. By experimenting the construction of suitable agnostic methods for mapping services, a common language was established, regardless of the team or department involved.

See more details

Payment methods integration

Identify how we can improve the digital and over-the-counter service experience with the end customer to ensure the appropriate means of payment, with a view to impacting service time and reducing calls. First, understand how projects and programs are being delivered, so we can bring NPS closer to digital product performance metrics. For this, we need to understand the profiles of PF / PJ / Agency / Insurance customers.

Digital transformation in operational excelence

With the development of a new management functionality, "Completaê", we reduced the average time to supply our fleet. This makes life even easier for our employees and scales our business, in addition to delivering a better experience to our customers who now have even more agile vehicle availability.

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Interested in

Help business going from market segmentation to Qualitative Personas

Value-based segmentation

Examine the customer experience holistically and brand agnostic

Building a better
customer experience

Help teams create clear processes using people-centred methods and tools

Service Design Operation Management

I'm looking forward to hearing from you!

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